Athlete performing ring rows during strength training

One-on-one coaching

Custom coaching for athletes who need a plan that fits real life.

If your schedule, job, injuries, equipment, or standards make generic programming hard to follow, apply for coaching. You get a custom plan, accountability, video review, and practical adjustments when the week changes.

3,100+
athletes trained
2009
building Strategic Athlete
30 days
risk-free trial period
Apply - $150/mo

The real problem

You probably don't need more motivation, you need a plan & some accountability

Most athletes don't stall because they're lazy. They stall because the plan doesn't match the real constraints: schedule, kids, work, limited equipment, old injuries, a test date, or a body that is not recovering from the workload.

Personal coaching is for the athlete who needs the plan to adapt without turning into guesswork. The goal is not entertainment. The goal is repeatable progress you can actually execute.

Good fit / bad fit

Coaching is not for everyone. That is the point.

Apply if this sounds like you

  • You have a real goal, test, job demand, sport, or physical standard to prepare for.
  • You need a plan that works around your actual schedule instead of an ideal week.
  • You want a personalized program, coaching, feedback, and accountability instead of another PDF or random app.
  • You are willing to train consistently and communicate when something is not working.

Don't apply if this is you

  • You want a magic plan without doing the work.
  • You only need a cheap off-the-shelf program.
  • You are not willing to log sessions or give feedback.
  • You want someone to entertain you instead of coach you.

What you get

The coaching layer a template cannot give you.

The program is delivered in TrueCoach, but the value is the coach making the training fit you.

Custom Training Plan

Your program is built around your goal, schedule, equipment, training age, injury history, and actual recovery capacity.

Delivered in TrainHeroic

Access workouts from your phone or browser, log your sessions, review exercise notes, and keep the plan in one place.

Regular Adjustments

The plan can be adjusted when work, soreness, travel, equipment, or life changes the week you expected to have.

Priority Coaching Support

Ask questions, get context, and keep moving when a workout, exercise, or training decision needs a coach.

Video Review

Send training video when a lift, drill, or movement pattern needs feedback before it becomes a bad habit.

30-Day Guarantee

Train for a month. If the coaching is not a fit, ask for a refund. No hassle.

Coaching offer

Custom programming, feedback, and support for $150/mo.

Month-to-month coaching with a 30-day money-back guarantee. Apply first so we can make sure this is the right level of support for your goal.

Apply Now

$150/mo

Cancel anytime

Custom Training Plan

Your program is built around your goal, schedule, equipment, training age, injury history, and actual recovery capacity.

Delivered in TrainHeroic

Access workouts from your phone or browser, log your sessions, review exercise notes, and keep the plan in one place.

Regular Adjustments

The plan can be adjusted when work, soreness, travel, equipment, or life changes the week you expected to have.

Priority Coaching Support

Ask questions, get context, and keep moving when a workout, exercise, or training decision needs a coach.

How it works

Apply first. Then train with a plan.

The application is short, but it gives enough context to decide if coaching is the right move or if a lower-cost program would solve the problem. We're here to help you make the best decision.

1

Apply

Tell us what you are training for, what is in the way, and what your schedule actually looks like.

2

Get the plan

Your program is built, week to week based on your feedback, and delivered in the TrueCoach app with notes, targets, and expectations.

3

Train and adjust

You log the work, ask questions, send video when needed, and the plan gets adjusted as reality changes.

Proof

Strategic Athlete clients are not chasing random sweat.

The objective is simple: get stronger, move better, look great, improve the standard that matters, and keep training when life gets busy.

Athlete training with a barbell in a gym
"I've improved between 5-15% on the four major lifts (Squat, Deadlift, Bench, Shoulder Press) while cutting 15 pounds of body fat. Additionally the strength and added mobility have translated well into my other passion....Brazilian Jiu Jitsu.....allowing me to compete with guys 15-20 years younger than me. So I'm a lighter, leaner, stronger, and faster athlete."
- Brian
"I am thankful to have found you and your programming. While my old self is not back yet, I am performing better and seeing glimpses of the old me. My lungs are getting better, and my muscle endurance (mainly my legs) is coming along. It's been a mental and physical battle for well over a year with my physical well-being and fitness. Due to some health issues in the past I have struggled getting my endurance and cardio back. You have helped me beyond what you know."
- Keri
"I got a 21 sec improvement on my 1.5-mile time making a pass on the test a bit more comfortable than cutting it fine. The biggest improvement for me was the push-ups. Was working back from a shoulder injury and went from 21 in 2 mins following a year's rehab, up to 38 all pain-free."
- Lucy

Application

Tell us what you are training for.

This is not a sales trap. It is a fit check. If a focused program is enough, that is the honest recommendation. If coaching makes sense, you will get the next step by email.

What happens next

  • Application reviewed for fit.
  • You get the next step or a better program recommendation.
  • No payment is collected on this page.

No payment is collected here. The application helps determine whether personal coaching is the right fit.

FAQ

Questions before you apply.

Is this a custom program or a template?

Personal coaching is custom. If a focused template is enough, use one of the training programs instead. Remote coaching is for athletes who need more context, adjustment, and accountability.

Do I need a full gym?

No. Your equipment matters, but the plan is built around what you can actually access. The more precise you are in the application, the better the first draft can be.

How fast will I hear back?

I review every application and will get back to you as soon as possible by email.

What if I am not happy after starting?

You have a 30-day money-back guarantee. Train for a month and, if it is not right for you, ask for a refund.

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