Strategic Foundations Training Team

Five planned workouts each week for strength, endurance, and conditioning—delivered in TrainHeroic.

Your training shouldn't be another thing you have to figure out

Your whole training week, already planned.

You know you need to train. The frustrating part is figuring out what to do—and whether all those random workouts are getting you anywhere. Strategic Foundations gives you a complete week of training so you can stop jumping between programs and start building the strength, endurance, and conditioning you used to have.

That's general physical preparedness: one long-term plan that keeps you strong, conditioned, and capable instead of getting really good at one thing while everything else slides.

  • Open the app and see exactly what to do every time you walk into the gym
  • 5 workouts each week, planned for about 60 minutes apiece
  • Build strength, endurance, and conditioning with one long-term plan
  • Ask questions, send exercise videos, and get help when you need it
Start the 14-Day Free Trial

Try the full program free for 14 days.
Plans start at $20/month after that.

Strategic Foundations workouts shown on mobile devices
5 workouts each week
~60 minutes planned per session
3,100+ athletes trained
15+ years refining the approach

This probably sounds familiar

You don't need more motivation. You need a plan.

Foundations is for you if

  • You're in your 30s or 40s and want to feel as strong and fit as you did in your 20s.
  • You've jumped from program to program and want one plan that covers strength, endurance, and conditioning.
  • You know how to train, but you don't know exactly what to do in the gym each day.
  • You can train 5 days per week for about 60 minutes per session.

You'll want something else if

  • You're training for a race, fitness test, selection, or single lift that's right around the corner.
  • You need every workout to be equipment-free.
  • You're looking for rehabilitation or medical guidance for pain or an injury.
  • You want every workout written specifically for you instead of following a team program.

How the week works

A clear workout today and a plan for the weeks ahead.

You don't need another folder of workouts or a dozen fitness accounts telling you what you should be doing. You need today's workout and a plan that makes sense tomorrow, next month, and next year.

  1. 01

    Open the app

    Your workout is waiting in TrainHeroic, with the exercises, sets, reps, and session details in one place.

  2. 02

    Do the workout

    You don't need to research, plan, or second-guess it. Follow the session and get on with the rest of your day.

  3. 03

    Log it and move on

    Record the work so you can see your progress. If you get stuck, ask a question or send a video for feedback.

The team program

What comes with Strategic Foundations

5 Workouts Each Week

Your full week is already planned, with approximately 60 minutes for each strength and conditioning session.

TrainHeroic Delivery

Open the app and see exactly what you're doing that day. No spreadsheets, saved posts, or notes scattered across your phone.

Training Logs

Record what you did and see the work add up over time. You won't have to remember what weight you used last week.

Coaching Support

Have a question about the workout? Ask. You don't have to figure out every training problem alone.

Exercise Video Review

Send a video when you're unsure about an exercise and get feedback on your form and execution.

Focused Program Access

When you decide to chase a faster run, a stronger lift, or a better fitness-test score, you can use the focused programs currently included with the offer.

Just so we're clear: Strategic Foundations is a team program, not a custom plan written from scratch for every member. You can still ask questions and send exercise videos for feedback. If you need every workout built around your schedule, history, and goals, Personal Coaching is the better fit.

Strategic Athlete experience

More than 15 years. More than 3,100 athletes trained.

“I've improved between 5-15% on the four major lifts (Squat, Deadlift, Bench, Shoulder Press) while cutting 15 pounds of body fat. Additionally the strength and added mobility have translated well into my other passion....Brazilian Jiu Jitsu.....allowing me to compete with guys 15-20 years younger than me. So I'm a lighter, leaner, stronger, and faster athlete.”
— Brian
“I am thankful to have found you and your programming. While my old self is not back yet, I am performing better and seeing glimpses of the old me. My lungs are getting better, and my muscle endurance (mainly my legs) is coming along. It's been a mental and physical battle for well over a year with my physical well-being and fitness. Due to some health issues in the past I have struggled getting my endurance and cardio back. You have helped me beyond what you know.”
— Keri

Strategic Athlete has trained more than 3,100 athletes since 2009. Brian and Keri shared individual experiences with Strategic Athlete programming; the available records don't establish that the exact current Foundations membership produced these results. Your results will depend on where you're starting and the work you put in.

Same program. Three ways to pay.

Pick the plan that makes sense for you

You get the same Foundations workouts, app access, coaching support, video review, and the focused-program access currently included in the offer with every payment option. They all start with the same 14-day free trial.

MONTHLY

$20 /month

Lowest commitment

  • 14-Day Free Trial
  • 5 Workouts Each Week
  • TrainHeroic Delivery and Tracking
  • Coaching Support and Video Review
  • Focused Program Access While Included in the Offer
Start 14-Day Free Trial

Billed $20 monthly after the trial. Cancel future renewals anytime.

Save $60/year

ANNUAL

$180 /year

$15/month equivalent • Save $60/year

  • 14-Day Free Trial
  • 5 Workouts Each Week
  • TrainHeroic Delivery and Tracking
  • Coaching Support and Video Review
  • Focused Program Access While Included in the Offer
Start 14-Day Free Trial

Billed $180 annually after the trial.

LIFETIME

$340 one time

No recurring membership payment

  • 14-Day Free Trial
  • 5 Workouts Each Week
  • TrainHeroic Delivery and Tracking
  • Coaching Support and Video Review
  • Focused Program Access While Included in the Offer
Start 14-Day Free Trial

One $340 payment after the trial for lifetime access.

Monthly and annual plans renew at their listed interval until canceled. Canceling stops future renewals; requesting a refund for an eligible charge is a separate step.

30-day money-back guarantee

Try it before you pay for it

14 days free. Then a 30-day money-back guarantee.

Use the free trial to see how the workouts fit your life. If you keep going and get charged, your purchase is covered by Strategic Athlete's 30-day money-back guarantee. If it isn't right for you, request a refund through the contact page within 30 days of the charge.

The guarantee covers what you paid. Your results still depend on where you're starting and how consistently you train.

A few things people usually ask

Before you start your free trial

Does every plan include the free trial?

Yes. Monthly, annual, and lifetime all start with the same 14-day free trial. When the trial ends, you'll be charged for the plan you picked.

Which payment option should I choose?

Go monthly if you want the lowest commitment. Annual works out to $15 per month and saves $60 compared with paying monthly for a year. Choose lifetime if you know you'll use the training long term and don't want another recurring payment.

Is this personalized coaching?

Not in the same way as one-to-one coaching. Everyone follows the Foundations team program, but you can still ask questions and send exercise videos for feedback. If you need every workout built around your schedule, history, and goals, you'll want Personal Coaching .

What equipment do I need?

You'll need access to basic gym equipment. If you're usually training without equipment, Strategic Bodyweight will probably fit you better.

How long are the workouts?

Plan for about 60 minutes. Some days may be a little shorter or longer depending on the workout and how quickly you move.

What if the program isn't right for me?

That's what the 14-day free trial is for. If you continue and get charged, the payment is also covered by the 30-day money-back guarantee. Canceling stops future renewals, while requesting a refund for a charge is a separate step.

See how Foundations fits your training week.

Try the complete program free for 14 days. Your workouts are organized in TrainHeroic, with the plan and support in one place.

Compare Plans and Start Free